It’s not a deliberate SEO thing. The word just comes to mind when i think about people writing content for blogs and magazines on the interwebz. I’m not trying to be derogatory at all, there are good and bad takes. In fact, i will admit right now most of this website will probably be the latter, i’m just soldiering through this in case i actually ever strike upon a relevent and original idea (fat/slim chance) and need a public place to record the fact that i thunk it first.
